Marketing is dynamic, and it takes a constant effort to stay up to date and on top of your marketing plan.  In this presentation, Dr. Jeff Potter takes you through the steps of refining your current marketing plan or developing a whole new marketing plan.

Learning Objectives:

  • To acquaint the learner with the principles of Sport Marketing.
  • To enhance the learner’s ability to apply these principles to promote their programs and/or facilities.
  • Learn a three-step approach to creating a marketing plan.


Module 1Marketing Strategies (Non-CEU) 
Unit 1Jeff Potter - Marketing Strategies - Part 1 (Non-CEU)
Unit 2Jeff Potter - Marketing Strategies - Part 2 (Non-CEU)

Presented By

Jeff Potter

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